Geigy: Packaging and Adverstising

Geigy were a Swiss pharmaceutical and company founded by J.R. Geigy who’s in-house design shop headed by Max Schmid which employed and was associated with many freelance designers such as Jorg Hamburger, Karl Gerstner, Herbert Leupin, Toshihiro Katayama and Gottfried Honegger, among many others. 

Geigy sold medical products, pesticides all with a distinctive but diverse visual approach, their minimalist graphic design in the 40’s and 50’s harkens back to a time when product design, even medical packaging looked both pretty, and utilised a kind of 'minimalist cool' seen much less frequently in most modern packaging design.

I really like these designs, and I think they perfectly epitomise the Swiss design style, Geigy’s design work has certainly had an influence on my style, especially when I work digitally, but I think their style is relevant to my project specifically, considering I am thinking of making medical advertising and packaging myself.